I suspect the economy is still too dubious to support stronger convertible popularity, but so far this year Audi hasn't taken quite the sales bath its luxury competitors have. Lexus and Infiniti will draw new people to this segment, and established players like Audi and BMW stand to benefit. The A5's soft-top could keep some shoppers away, but the car's versatility, style and relative fuel efficiency should draw more than a few of them back.